Best Newsletter Tools of 2025

You must want to get more subscribers and make your email campaigns a commotion. You need the right marketing tools to make it possible. Newsletter software now empowers you to create emails that people want to read.
Modern newsletter platforms give you smarts that actually matter. Options include testing various subject lines, tracking who opens your emails, or even sending a message to different groups.
This guide will take you through some of the most recently launched newsletter platforms that marketing teams trust. You’ll learn which tools will grow your subscriber list and keep readers coming back for more.

Top Newsletter Tools This Year

The following are the newsletter tools for this year –
Brevo

Brevo

Your small business needs an email tool that works as hard as you do. Brevo makes sending newsletters feel natural – like writing to a friend. The email builder lets you drag pictures and text exactly where you want them. Your team can set up welcome emails that go out automatically when new people subscribe. Watch your open rates climb as you learn what content catches your readers’ attention.
Omnisend

Omnisend

Small shop owners love how Omnisend connects their store data with email campaigns. You see which products your customers buy and send them newsletters about similar items. The picture library keeps all your product photos ready to use. Your campaigns run on autopilot while you focus on running your store.
HubSpot

HubSpot

Marketing teams pick HubSpot when they need their newsletters to work with other sales tools. You track every email open, link click, and website visit from your campaigns. The smart templates adjust to look perfect on phones and computers. Your sales team gets alerts when subscribers show interest in specific products.

Loops

Software companies choose Loops to send product updates and tips to their users. You write one series of emails that welcome new customers step by step. The clean design tools keep your brand looking sharp in every message. Your support team can see which help articles subscribers read most often.
Campaigner

Campaigner

Growing businesses trust Campaigner to handle their expanding email lists. You sort subscribers into groups based on what they buy and read. The email editor shows you exactly how your message will look before you send it. Your marketing reports tell you which campaigns bring in the most sales.
Mailchimp

Mailchimp

New business owners start with Mailchimp because it feels familiar and works right away. You store all your photos and brand materials in one spot for easy access. The signup forms catch new subscribers from your website and social media. Your dashboard shows you where your readers live and which devices they use.
AWeber

AWeber

Writers and creators pick AWeber to share their work with subscribers. You get help writing your newsletters with smart content suggestions. The system keeps your subscriber list clean by removing outdated addresses. Your tests show which subject lines get more people to open your emails.
Constant Contact

Constant Contact

Local businesses depend on Constant Contact to spread the word about events or offers. You share your newsletters directly to social media with one click. The event tools help you sell tickets through your email campaigns. Your reports update in real-time so you know how each message performs.
Campaign Monitor

Campaign Monitor

Large companies depend on Campaign Monitor to send personalized messages to thousands of readers. You create content blocks that change based on who’s reading. The automation builder helps you plan complex email sequences that respond to reader behaviour. Your team sees detailed data about how subscribers interact with every email.

A Table Regarding the Nine Newsletter Tools

Software Target Users Best For
Brevo
Small businesses
Teams want an intuitive platform with strong automation capabilities
Omnisend
E-commerce businesses
Online retailers need tight integration with their product catalogue
HubSpot
Marketing teams
Organizations requiring a complete marketing and sales solution
Loops
Software companies
SaaS companies focusing on user communication and engagement
Campaigner
Growing businesses
Businesses experiencing rapid subscriber growth
Mailchimp
New businesses
Startups need an easy-to-use, reliable platform
AWeber
Writers and creators
Content creators seeking publishing and distribution tools
Constant Contact
Local businesses
Businesses focusing on local marketing and events
Campaign Monitor
Large companies
Enterprise teams requiring sophisticated personalization

Top Features to Consider When Selecting the Newsletter Software

Your newsletter software needs to handle everything from creating beautiful emails to tracking how well they perform. The right platform makes designing messages your subscribers want to open and read easy. You must focus on capabilities that match your marketing goals and help grow your audience engagement when evaluating different tools.

Design Philosophy

Look for drag and drop editors that let you create professional layouts without coding. The platform should offer responsive templates that look great on both desktop and mobile devices.

Manages Subscriber Conveniently

Your tool must excel at organizing contact lists – handling unsubscribes automatically or cleaning inactive addresses to maintain rates.

Should Have Clear Insights

Choose software that offers clear insights into open rates, click-through rates, and subscriber growth. Your reports should help you understand what content resonates with your audience.

How Smoothly It Works

Your newsletter tool should work smoothly with your existing systems – from CRM platforms to social media accounts, creating a unified marketing approach.

Choosing Your Newsletter Tool

Choose a platform that works according to how your business works. Begin with the features you most often use. Work on how many subscribers you are planning to reach. The price tag should depend on your budget as your list grows. Test the email builder to see if it feels natural for your team.
Most platforms will have a free trial or starter package to explore the features that matter to you before engaging. Please spend some time on test campaigns and play with their analytical tools. Your perfect newsletter platform should feel like an extension of your marketing efforts.